Top 5 Tools Apps Performance in New Zealand: Q1 2025

The performance of the top Tools apps on a unified platform in New Zealand during the first quarter of 2025 shows varied trends across downloads, revenue, and active users. Here's a detailed look at each app's performance based on Sensor Tower data.

NordVPN – fast VPN for privacy from Nord Security saw a consistent increase in weekly revenue, peaking at around $8.3K in mid-February. Downloads remained stable, with slight fluctuations, reaching 1.7K at their highest. Active users experienced a dip early in the quarter but recovered to approximately 24.8K by the end of March.

AVG AntiVirus & Security by AVG Mobile had a surge in weekly downloads in March, hitting 1.4K, while revenue showed a moderate increase, peaking at $1.9K. Active users also rose, reaching about 2.9K in mid-March.

Norton360 Antivirus & Security from NortonMobile demonstrated a steady climb in weekly revenue, peaking at $3.1K in March. Downloads increased steadily, reaching 1.2K at the end of the quarter, while active users grew consistently to 6.2K.

ExpressVPN: Fast & Secure VPN exhibited fluctuating revenue, with a peak of $4.8K in late February. Downloads showed a downward trend early in the quarter but stabilized around 1K towards the end. Active users decreased slightly but remained over 3.5K.

Surfshark: Secure VPN service from Surfshark B.V. saw a consistent revenue stream, peaking at $1.8K towards the end of March. Weekly downloads and active users both experienced a gradual increase, with downloads reaching 835 and active users climbing to 5.6K by the quarter's end.

These insights are derived from Sensor Tower's comprehensive data, providing a snapshot of app performance in New Zealand. For more detailed insights, visit Sensor Tower's platform.